Company

Why We Built ElasticLake

After years of dealing with unpredictable cloud storage bills and egress fees that ate into our margins, we decided to build something better. Here's our story.

E

ElasticLake Team

December 1, 2025

Why We Built ElasticLake

The Problem We Faced

For years, we watched companies struggle with the same problem: unpredictable cloud storage costs. Month after month, businesses would be blindsided by egress fees that seemed to come out of nowhere.

We experienced this firsthand. As engineers building data-intensive applications, we'd budget for storage costs only to find our bills 3-4x higher than expected due to data transfer charges.

The Hidden Cost of "Cheap" Storage

Most cloud providers advertise incredibly low storage prices. But what they don't prominently display are the egress fees—the costs you pay every time data leaves their network.

For many use cases, egress costs can dwarf storage costs:

  • Media streaming: Every video watched is data transferred
  • Backup services: Restoring data means paying to get your own data back
  • Analytics: Moving data between services adds up quickly
  • API services: Every response to a user request is billable egress

Our Solution: Predictable Pricing

We built ElasticLake with a simple philosophy: you should know exactly what you're going to pay before you pay it.

No Surprise Egress Fees

Unlike traditional cloud providers, we include generous egress allowances in every plan. Our pricing is designed to be transparent and predictable.

S3 Compatible

We didn't reinvent the wheel. ElasticLake is fully S3-compatible, which means:

  • Use your existing tools and SDKs
  • Migration is straightforward
  • No vendor lock-in

Built for Scale

Whether you're storing gigabytes or petabytes, ElasticLake scales with your needs. Our hierarchical structure of Lakes and Ponds helps you organize data logically while maintaining performance.

What's Next

We're just getting started. Our roadmap includes:

  • Multi-region replication: Keep your data close to your users
  • Advanced analytics: Understand your storage patterns
  • Enhanced compliance tools: Meet regulatory requirements easily

We believe cloud storage should be simple, predictable, and affordable. That's why we built ElasticLake.


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